Travel enthusiasts around the world are well-familiar with the name What’s Up Tony. With a million followers on Facebook and 700k Snapchat fans, Australian-born Antony McGregor started his online career with the dream to create quality content that reflects his multiracial identity. Being half Filipino and half Scottish was a privilege that Tony wanted to make the most out of.
After completing his Marketing Management degree from the Rotterdam School of Management, Tony was disappointed by the limited opportunity for growth that the potential jobs offered. He was quick to realize that he wanted much more for himself. He wanted to choose a path that would encourage his passion to explore and trigger his innovative side. Tony bought himself a camera and travelled all the way to Philippines with the aim to establish himself as a blogger. From the extinguished cuisine to his social interactions, Tony captured every moment of his time in the country and shared it on his Facebook page. However, despite 3 years of constantly being active, he could barely earn much attention. He was still searching for that one golden chance that would get him the recognition he deserved.
Just when he was trying to figure out ways to reach a larger number of audiences, he got invited to his idol Nas Daily’s meet up. Much excited Tony travelled 12 hours for the occasion and was devastated to discover that it was called off. He never knew that this cancellation would work in his favour and couldn’t believe it when a follower of him offered to arrange a personal meeting with Nas Daily. The YouTuber saw the potential in Tony and offered him to be his assistant in video production. Working under his supervision was a wonderful chance to learn and Tony invested himself into refining his skills while he was at the job. However, he never lost his vision of having a business of his own and made sure that he spent his weekends on creating his own videos. This required hard work and Tony had to give up his friends and precious time with family but he believed that it was all worth it.
They say that efforts always pay off and Tony finally managed to grow his page from 10k followers to 700k followers within a year. He was earning more through his own content than he was making as a salary and thus he quit the job, deciding to move to UAE. He founded his company What’s Up Media and has a force of over 30 employees working for him globally. Tony is finally his own boss, carrying his laptop from one part of the world to the other and getting paid for enjoying his life to the fullest.