Juliette, the dry cleaning company of the future, announced earlier this summer its updated mobile app: the first of its kind for its industry to be accessible via all smart devices. The platform, according to Juliette’s CEO and Founder, Rechelle Balanzat, encompasses a hybrid of artificial intelligence and text message-based SMS communication, allowing Juliette to recognize whether or not a client is a new customer in need of support, or an existing one in need of their cleaning services.
“Having a pulse on the wants and needs of our clients is crucial for our business,” Balanzat said, citing that many New Yorkers are experiencing “app fatigue”.
“No one wants to download another app or have to remember another password,” Balanzat added. “These are considerations we placed at the forefront of designing this version for a refreshing and improved customer experience.”
In this latest update from its previous iteration, Juliette’s app can be accessed via smartphone, tablet or desktop and no longer requires a username or password to login. The most exciting feature, however, as Balanzat explains it, is a hybrid ability of the app that allows Juliette’s clients to request a pickup with a single text or single tap of a button.
“This new feature means that each of our clients will have the same experience,” said Balanzat, “whether they are on the app or texting with Juliette.”
Since its inception in 2014, Juliette has been picking up, cleaning, and dropping off laundry for New York City’s Manhattanites from the Big Apple’s Financial District up to 110th Street. Juliette prides itself on sitting at the intersection of technology, lifestyle, and fashion. True to its NYC-based roots, Juliette places time and convenience as paramount values by providing their clients with a simple and straightforward dry cleaning service. In this way, Juliette delivers a truly unique brand experience.
“We pick up, clean, and deliver your clothes,” said Balanzat. “Now, with the new app, we’ve made it even easier for our clients to request a pickup. We’re meeting them on their terms. They can text us or they can do it through the app, and we can continue focusing on providing outstanding service.”
Aside from its clients, Juliette’s mission is committed to the “four C’s” of “cashless,” “consistent,” “convenience,” and “contactless” – all of which are exemplified through its latest app. Having shifted to using fully organic cleaning materials in 2017, Balanzat also mentions that another “C” Juliette aims to highlight is “carbon,” as she aims to eliminate her company’s usage of plastic and wire hangers to mitigate Juliette’s carbon footprint. In one major step forward, Balazat introduced Juliette’s “2-N-1” reusable laundry bag early on in 2015. The bag is available for purchase for $20 and, after its initial use with Juliette’s cleaning service, is returned as a reusable garment bag, assisting Juliette in becoming (and its customers in doing business with) a truly sustainable business.
When asked why she decided to implement the hybrid app feature for Juliette, Balanzat said, “I’m a solo entrepreneur, so I needed some automation to serve my clients more efficiently and conveniently.” The rest, Balanzat says, is a simple hybrid of common sense and professionalism in serving a decades-long issue for millions of her fellow New Yorkers.
About Juliette
Juliette is the dry cleaning company of the future. Since 2014 Juliette has been picking up, cleaning, and delivering New Yorkers’ dirty laundry through their app. Headquartered on the Upper West Side, Juliette serves Manhattanites from the Financial District to 110th Street. Juliette prides itself for sitting at the intersection of fashion, lifestyle, and technology.
