Marketing Expert Gustavo Tello’s successful venture, The Lighting Studio has made its name purely by word of mouth. On being interviewed about how his company gained popularity among decor lovers and lighting connoisseurs, Tello unraveled the secret that converted his efforts into potential sales. Tello shares that he followed the same blueprint as most others. All he did differently was to focus exclusively on Actionable Insights drawn, to trace his customers and their buying patterns. Insights that are crucial and vital to staying ahead in the marketing league. Here, Gustavo Tello shares with us three actionable Insights for Beginners to ace brand marketing.
According to Gustavo, Measuring the right metrics is paramount. You can optimize only when you have the right set of data. For which, your goals need to be crystal clear. Who is your target audience? What would be your sales pitch? And every other question that is essential for your business. When you ask the relevant questions, you will get your relevant metrics. Now, these sorted inputs can be developed into actionable insights, which will help you draw conclusions and optimize your decisions based on it.
Your decision will be your map. Next, a solid optimization plan should be in place. As a beginner, you can opt from any one of the Six Sigma concepts designed to boost market efficiency. Tello personally recommends the DMAIC model. He says, “The ‘Define Measure Analyze Improve Control’ is a designed fail-proof strategy.” To begin learning the subtle nuances of the field, one doesn’t necessarily need to involve high risks. You can always start with a proven method and keep experimenting as you proceed. Again, your perception and knowledge will drive the results here.
The key to your sales boost is to decode your customer’s buying habits is crucial. What? When? Which? You simply need to monitor everything. If you do not get to the bottom of your customer’s demands, you will miss the window to strengthen your customer’s chain of trust. Trust is crucial for you to reach out with a narrative. Marketers are simply storytellers with figures. Keeping their engagement with your product in mind, you need to develop a smart and compelling story. This story will connect your product with your customer.
Eventually, how you develop your insights into action-driven approaches is what actionable insights are all about. Actionable Insights bridge the gap between collecting just data and establishing the business value. Interestingly, Tello warns that a brand might need to redo their marketing strategies if need be. However, when you see the leverage it brings, you will understand that the details are worth it!