The marketplace is becoming increasingly global, and as our markets continue to expand, things change at an unprecedented rate. It can be challenging to stay on top of everything and always feel like you are prepared, but the truth is, as long as we can embrace the fact that success lies in the power of continuous learning, we can be ready for anything. Ali Ahmed Almohannadi is the founder of Kinfolks Co, a marketing and management firm with an approach tailored to the ever-changing global marketplace. He understands what it takes to get ahead.
A Qatari businessman who started his career as a forensic scientist, Almohannadi made the switch to marketing, feeling compelled to follow his passion. A liberating decision for him, he founded Kinfolks Co with the idea that integrated marketing strategies had to be aggressive while staying flexible and adaptive. “The old ways of doing business don’t work anymore. That is why I founded Kinfolks,” says Ali. “There is so much power in change, and I wanted to help companies navigate that.”
With an extensive clientele, including the Mondrian hotel, the Alrayyan, and Fact magazine, Almohannadi has helped countless companies grow in this unpredictable environment. “Things can change with no notice, and the best way to stay ahead of that is to learn constantly,” he explains. “It cannot be stressed enough that knowledge is power.” He further explains that success is all about preparation, and continuous learning is the most crucial step in moving forward.
What Ali understands is that you cannot innovate or adapt if you don’t know what is coming. Approaching a project with an open mind is vital. If we think we know everything, there is no room for growth. “We’ve found that the most competitive companies are the ones with a culture centered on learning,” says Almohannadi. “The best ideas are not the ones we already have. The strongest companies know they have to search for them.”
At Kinfolks Co, Almohannadi takes this innovative approach one step further by taking his clients from stagnant to adaptive. He explains, “Vision is all about what we can create from change.” An adaptive approach is everything, and what Almohannadi does is create strategic plans that scale companies and increase their reach. He believes we are never done learning and with his sights fixated on innovation, making Kinfolks Co one of the most sought-after agencies in the world.