Drinkware has evolved through the years to reflect our society’s codependency on beverages and the ways that they compliment our lifestyles, and Asobu Bottle is leading the future of drink containers that are equal parts fashion and function, leaving plenty of room for clean customization and quality design.
Launched in 2014, Asobu Bottle began as a Canadian promotional brand in 1999 before assuming its current post as the leading name in drinkware, drawing inspiration from sleek design and a playful, simple approach to utility, as ‘asobu’ translates to game, or fun, in Japanese. Since their initial launch, Asobu has pioneered the age of reusable drinkware by introducing the first BPA-free containers in Canada and securing a spot in 2017 on Oprah’s coveted list of annual favorites. Additionally, USA Today ranked Asobu’s insulated Cold Brew Brewer as a “Top 10 Travel Gift” in 2018, and their designs are instantly recognizable in spaces like Starbucks, Williams Sonoma, and American Eagle Outfitters. Asobu has solidified their name as the standard in reusable drinkware, and it’s easy to understand why after browsing their gallery of artful pieces online and on the shelves. Their containers adopt a variety of shapes and colors for an array of uses, and everything from your daily water fix to coffee mugs, beer bottle coolers, and detachable dog bowls is accounted for with careful attention to design and aesthetic.
Among Asobu’s arsenal of supreme reusable containers, their water bottles are a top performer and essential to your daily grind. The company lives by its motto, “Elevate your every day”, by supplying drinkware that not only sustains a busy schedule but enhances the way we move through society, serving as both a necessary tool and a flattering accessory. Asobu strives to design products that customers can lean into, blending a timeless utility into self-expression or a statement piece. The team behind Asobu employs a level of creativity unmatched in drink accessories, taking a simple reusable thermos to the runway and beyond. The Orb, for example, is a hyper modern variation of the insulated bottle, weaving style and security together to create a dynamic companion unrivaled by market competitors. The Orb slides into your purse, travel bag, or tote inconspicuously, and its shape yields easy maneuvers. Backed by a double-walled, vacuum insulated copper 18/8 stainless steel composition, The Orb is one of many vessels to keep a hot drink hot, and a cold drink cold longer and with style.
Another smart design, the Wireless bottle, goes a step further and incorporates musical genius into its form. The insulated bottle is equipped with a wireless speaker that connects to any smartphone, allowing users to carry hot beverages and walk with a beat.
Asobu takes drinkware design to new heights, innovating unique and creative approaches to traditional shapes and employing multipurpose containers that do more than hydrate and caffeinate. Their dog bowl, for instance, works to support canine adoption by partnering with shelters to raise awareness for rescues. This handy container is your go-to water bottle as well as your pup’s, and donations are made to participating shelters while users employ the social tag #saveadogwithasobu.
With these efforts, Asobu continues to revolutionize our perceptions of what reusable drinkware can do, working towards eco-conscious decisions that support our daily needs without harmful consequences. Reusable containers are the only choice when taking beverages to-go, as our climate demands smarter routes to recycled ideas. With Asobu in tow, we can stay clean and refreshed with added flair that reflects individuality and a commitment to elevated experiences, one drink at a time.