What should you do after launching a successful, world-renowned ice cream company? According to brothers Doug, Matt, and Ryan Bouton, the answer is to create a chocolate company. After reaching phenomenal heights with their company Halo Top Ice Cream, the trio decided to pursue an adjacent product in the shape of low-calorie, low-sugar chocolate. Gatsby Chocolate is an emerging high-end chocolatier keen on changing how people interact with their favorite treats. The Bouton Brothers want to remove the guilt associated with the calories, fat & sugar usually present in chocolate bars & peanut butter cups. In fact, Gatsby Chocolate is the first-ever low-calorie chocolate to exist by using better ingredients to cut the fat & sugar; even sugar-free chocolate brands have twice as many calories. Yet, their knack for delivering binge-worthy products shows promise for the three brothers to repeat their success and satisfy chocolate lovers around the globe. And it’s working. In just 6 months, Gatsby Chocolate has already reached over 7,000 retail shelves nationwide!
Doug began his entrepreneurial journey in 2013 with a low-calorie ice cream alternative named Halo Top Ice Cream. Before launching what would outsell Ben & Jerry’s for the first time in 2017, Doug worked as a lawyer but decided to switch career paths after realizing a true passion for entrepreneurship & better-for-you food products that could make a real difference in people’s lives. On the other hand, Matt enjoyed a steady work life in finance & accounting at large corporations such as Comcast and Johnson & Johnson, while Ryan was pursuing a career in acting following his graduation from Georgetown University. Shifting the trajectory of one’s career can be a scary decision to make. Still, for the first employees of Halo Top & founders of Gatsby Chocolate, it introduced a new world of opportunity.
Gatsby Chocolate achieved major retail success immediately in 2022 with products sold regularly in significant stores, including Walmart, Safeway, Albertsons, Vons, Pavilions, & more. An extensive year of diligence refining the recipe paid off for the chocolatiers whose popular products boast a healthy alternative to fatty & calorie-packed chocolates in the market today. Their products comprise delicious flavors such as Sea Salt Extra Dark Chocolate, Almond Dark Chocolate, and the best-selling Cookies & Cream, which rivals a Hershey’s bar in taste. Gatsby’s product line has expanded past traditional chocolate bars, and the company now offers Peanut Butter Cups in three different flavors, as well as vegan options to nail its healthy target demographic. Speaking of that demographic, while anyone will enjoy this health-friendly chocolate alternative, Gatsby Chocolate focuses on catering its products to those looking to lead a more health-conscious lifestyle and those who may be looking to save on calories & sugar without missing out on the simple joys of life. This upscale chocolate aims to satisfy even the most health-focused individuals. For example, chocolate lovers who undertake a diet such as keto usually have to skip out on the tasteful delight. With Gatsby Chocolate, this problem ceases to exist.
Gatsby Chocolate towers above the competition as its products have the lowest calories found in chocolate, and it’s not even close. Products also contain 75% less sugar without compromising any sweetness or flavor. The company website claims that the year-to-date data on Gatsby products has already saved consumers 100 million calories based on cups and bars sold. This astronomical statistic lines up here, as Gatsby bars, pack a lot of value into a small 65-calorie count, as opposed to most chocolate bars that contain around 150 calories. The peanut butter cups also save enjoyers an extra 100 calories with Gatsby instead of popular unhealthy choices. The company handled creating viable alternatives to chocolate high in sugar and calories so that chocoholics worldwide can reduce their calorie intake and increase their calorie bank. To further expand on the healthy normalization of chocolate, Gatsby created a cash club for supporters to earn from as they come to view the unique company as a trusted source for quality products. Customers can refer someone they know for $25 and a 50% discount for the new customer. This initiative has no limits, and customers can participate in this unique startup by referring up to 40,000 people for a grand prize of $1,000,000. Gatsby Chocolate not only provides chocolate alternatives but also gives customers an optimistic glimpse at a sustainable die that includes a classic favorite. An ongoing conversation between healthiness and enjoyment. Desire and responsibility. Gatsby Chocolate is the optimal solution for chocolate lovers striving toward a better life.
After launching such a successful ice cream company, brothers Doug, Matt and Ryan wanted to take the chocolate world by storm. Most startups have trouble getting off the ground. But, this innovative company found a unique problem in the chocolate world. It used its experience founding an ice cream company to execute a solution. Undoubtedly, Gatsby Chocolate is the top choice for customers searching for less “junky” chocolate offerings. Compared to famed chocolate providers, Gatsby stands out because of their transparency and proven track record of success. As the company grows and expands its product offerings, fans of chocolate should look out for Gatsby’s promising future.